01 / THE STARTING POINT
The business challenge
Product and customer data was fragmented across systems. Manual reporting and dependence on IT made it difficult to respond quickly to new business questions.
02 / THE RESPONSE
Connecting the pieces
SQL Server data marts and a warehouse consolidated the financial domains. SSIS automated the data flow, while Tableau dashboards supported exploration by business area.
03 / THE DIFFERENCE
What changed
Teams gained a more consistent view of financial and customer information and a practical way to investigate performance independently.